Is Agency-As-A-Service the newly emerging business model?
The current landscape of agencies today Global agencies have always come to dominate their industry after decades of acquiring smaller agencies in a range of specialty disciplines such as creative and branding services, digital, media planning and buying, public relations and market research. We can all agree that the current disruption in the market has definitely impacted the way agencies operate. This phenomenon has stirred curiosity among industry professionals on what the future of agency models hold. What are the problems faced by agencies today? The standard model has always been hierarchical, which on a largely fee-based economy dictates that the more levels there are, the more value there is to the agency model as there are new levels to charge. However, that model is broken as it prolongs the work approval process. Additionally, with too many layers, it leaves creatives wondering about what clients really want – on top of a million voices diluting ...
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